A revolutionary idea was born. Gene chose to share what he learned with others. He soon enlisted the support of his family, Dick and Pauline Hughes and Jay and Arva Hughes, to begin a small family business.
"We weren't product driven," Gene explains. "We focused on helping people."
Today much has been written about the benefits of herbs like cayenne, but in 1972 when Gene, Kristine and Pauline started encapsulating herbs and selling them to health food stores, they were pioneers in their field. "Back then, herbs weren't as well-known as they are today," says Kristine. "We know what it's like to be on the fringe. But look at us now: we're mainstream!"
Kristine is quick to add though, "Nature's Sunshine has always been about people. Our creed stresses helping others to help themselves to a healthier, happier life. That hasn't changed."
Because a legacy of caring and sharing has exemplified the Hughes family business through the years, their NSP family has grown into a worldwide organization. You might say the tradition that Gene's mother started so long ago has grown to fruition - naturally!